FORMATION OF ECOLOGICAL SELF-CONSCIOUSNESS: VALUE OF EXPERIENCE OF OECD COUNTRIES FOR MODERN RUSSIA

The relevance of the study is confirmed by the high potential of the effectiveness of the approach to solving environmental problems by combining the efforts of the state, the business community and citizens. While in the OECD countries this approach has been given close attention for a very long time, in Russia initiatives of this kind are gaining strength only in recent years. The subject of the study is the influence of the level of education and age of a person on the severity of his/her environmental self-awareness. The object of the research is the results of international studies and a sociological survey, as well as best practices aimed at improving the environmental self-awareness of citizens. The purpose of the study is to identify key factors that determine the level of environmental self-awareness of the population in the context of the prospects for their application in Russia. Methods: analysis of statistical data, comparative estimates, a sociological survey, unstructured interviews with representatives of the Russian environmentally-oriented business community. Results. The influence of the level of education and age on the environmental self-awareness of OECD citizens is compared, cross-country differences in these assessments are identified, the results of a sociological study determine the impact of the level of education and age of respondents on the environmental self-awareness of citizens in our country, relevant corporate initiatives for the formation of environmental self-awareness are comprehended, conclusions are drawn about the prospects for their development in Russia.