BEST PRACTICES OF RUSSIAN UNIVERSITIES EDUCATIONAL PROGRAMS EXPORT TO THE SOCIALIST REPUBLIC OF VIETNAM

Relevance. The growing importance of international student migration is associated not only with the increase in the number of international students around the world, but also with the growing political, economic and cultural influence of these processes, as well as with the purposeful activities of exporting countries and universities to promote educational programs abroad. One of the most perspective countries in the sphere of higher education institutions programs’ export is the Socialist Republic of Vietnam, which is on the upward trend of outgoing academic mobility. The aim of the article is to present the results of study of the best practices and tools used by Russian universities to attract students from the Socialist Republic of Vietnam. Methodology. Within the framework of the analysis of statistical data of the Center for Sociological Research of the Ministry of Education and Science of Russia, the UNESCO Institute for Statistics, analysis of open sources in the Internet, as well as participant observation within the framework of the author's professional activities, academic and marketing activities were identified, as well as various formats of interaction with students, ALUMNI, Vietnamese and Russian organizations operating in Vietnam. According to the results of the study, it was found that all studied universities use a combination of different practices, diversifying recruitment tools and developing broad scientific and educational cooperation with Vietnam. The study identified the following practices that facilitate the recruitment of Vietnamese students: (1) organizing olympiads for Vietnamese schoolchildren; (2) support for teaching and learning Russian as a foreign language; (3) development of cooperation with universities in Vietnam; (4) development of cooperation with schools in Vietnam, including those in which Russian language is taught; (5) work with university students and alumni from the Vietnam; (6) participation in Russian-Vietnamese interstate training programs. Conclusions. All the studied universities use a complex combination of various tools, without focusing on only one of them. Unique tools for recruiting Vietnamese students are used by the Far Eastern Federal University (representation of the university in Vietnam, development of Vietnamese studies at the university, participation in the activities of the Russian-Vietnamese Tropical Research and Technological Center), Tomsk Polytechnic University (development of cooperation with Vietnamese business companies). A special model is the export of educational services by MEPhI, which trains specialists from Vietnam in the field of nuclear energy. The implementation of this model is due to the industry specifics of the university.