PROSUMER PRACTICES IN THE CONTEXT OF B. LATOUR'S ACTOR-NETWORK THEORY

In modern humanitarian discourse, both the concept of prosumerism and the actor-network theory of B. Latour do not lose their sharpness, since both of these phenomena offer a new view of the social and the place of man in it. So, thanks to the actor-network theory, the concept of symmetric anthropology arises, and prosumerism, which is formed as a response to the subject of the consumer society, offers an alternative to total consumption. In this regard, the purpose of the article - an attempt to apply the principles of actor-network theory to the analysis of modern prosumer practices (such as social entrepreneurship) - seems to be quite relevant. The method used to achieve the designated goal is comparative-analytical. As a result, it was revealed that when considering prosumer practices using the methodology of the actor-network theory, a number of fundamental provisions that form the specifics of such a kind of prosumer practice as, for example, social entrepreneurship, are leveled.