HASHTAGS AS A REFLECTION OF VISIONS OF THE FUTURE REPRESENTATIONS BY «DIGITAL NATIVE»

The paper highlights the issue of visual representation of a vision of the future in the everyday life of social media users based on hashes included in the nuclear-peripheral structure of the «digital native generation» representations. It was assumed that emotional well-being is an attribute of a successful career in the future for young users of the Instagtam network and is reflected in visualization practices through the hashtags they use. The target audience of the study was 170 young people (118 females and 52 males, respectively) aged 18–25, who, according to subjective assessment, are active users of social media. The data collection set was carried out in August–September 2020. The study used method of free verbal associations and prototypical analysis according to P. Vergès. The ratio of future vision according to the social constructs analyzed in the given paper «Emotional well-being in the future» and «Career in the future» by subgroups «for oneself» and «for Russia" among the respondents allows authors to mark that the general tone of hashtags proposed by the research participants is predominantly positive. Common hashtags, one way or another overlapping in the core and areas of potential change, for the two constructs are #happiness, #well-being, #success, #confidence, #freedom, #calmness. A comparative analysis of the resulting array of hashtags allows us to write that in the practices of visualization on the Instagram network through published hashtags of young people, there is a certain relationship between emotional well-being, as an attributive component of career development, and a successful career in the future. This forms the basis for the development of new professional skills through self-confidence, positive feelings, the degree of social activity.