DIGITAL SPACE AS AN INCENTIVE FOR THE FORMATION OF INDIVIDUALIZATION AND SELF-DETERMINATION

This article examines the influence of digital space on the formation of personality, and analyzes its specifics. In other words, the author considers the genesis of individuality and personal metamorphoses that are initiated under the influence of the specifics of the digital world. The purpose of the work is to identify the specifics of the formation of a new personality in the modern world, initiated within the digital space, and to analyze this process, which has the character of a specific myth-making. In addition, the paper aims to reveal the formation of a new relationship between the religious and the atheistic in the modern world, which takes the form of «deification», «godlike» of the individual as a phenomenon of atheism in the digital space. Methodology. The dialectical method is used as a tool for considering internal contradictions that find their manifestation in the genesis and subsequent functionality of a new identity. The analytical methodology involves the use of in-depth analysis of the authenticity, attitude, consciousness and behavior of the modern individual in the digital space. This is necessary for synthesizing the results obtained. In addition, this method is aimed at identifying modern trends in myth-making in the aspect of «deification» of one's own identity in the digital space as a form of atheism. The modeling method allowed us to form the characteristic features of the digital personality. Elements of ethical and psychological approaches were also used to identify the specifics of the behavior and thinking of the digital personality, including digital «gods». The comparative method and the religious approach were used to identify the specifics of the myth-making of the modern individual within the virtual space. Results. The author comes to the following conclusions: 1. Digital space contributes to the internal emptying of the individual, which leads to distortion of the true personality and its subordination to the system of digital space. 2. The individual «restructuring» removes responsibility from the individual and initiates his «deification». 3. The genesis of the «new personality» has an autopoietic character, which in reality creates only a copy of the digital space. 4. The state of «divinity» in the digital space is a modern form of egocentrism, anthropocentrism and atheism.