CULTURAL AND VALUE DIMENSION OF LEADERSHIP: CONTEXT OF THE CREATIVE SOCIETY AS A WELL-BEING SOCIETY

The article analyzes the cultural and value paradigm of the leadership phenomenon. A leader is an «integral person of the integral world», serving the functionality of the followers, able to see the perspective. The subjectivity of leadership is represented by the material of the value concept of «Serving Leadership» by R. Greenleaf, in which the phenomenon of servicing leadership is presented as legitimized by ethnic restrictions. The system of value characteristics of the «serving» leader is investigated. Values are interpreted as a subject-forming factor of the «leader–follower» system, as a consolidating factor, the purpose of which is to ensure the integration and sustainability of the community.