ON THE NATURE OF «CULTURAL SHIFT» IN THE VALUE SYSTEM OF THE CREATIVE CLASS IN A PROSPEROUS SOCIETY

The article examines the nature of the creative class, the foundations and prerequisites for the «cultural shift» in the space of the value world of the creative class. The authors have analyzed the preconditions and tendencies of the formation of a system of post-materialistic values – the values of self-expression, well-being, happiness – which are characteristic for the system of the value world, the creative class. The role of innovation as a creative destruction is revealed. The idea of the possibility of measuring creativity in the context of knowledge-based and innovation-based economic growth is announced. The article analyzes the nature of the «displacement» – «tectonic shifts» that occurred in the segments of power and management on the threshold of the XXI century. The authors revealed the priority role of knowledge in the indicated transformations as the status of the dominant resource of the cognitive society. The paper introduces the idea of ​​forming an «intellectual elite» of a cognitive society; signs of elitism are formed as determined by the possession of knowledge. It is shown that within the boundaries of institutions related to intellectual activity, the «new elite» has a monopoly on power and control. But in the world of big politics, one can only talk about the influence of the «new elite» in the areas of expertise, consulting, and procedures for analyzing technically complex decisions.