COMMUNICATION THEORY AS A COHERENT FIELD IN THE CONTEXT OF MANAGERIAL INFLUENCE AT THE TURN OF THE XX–XXI CENTURIES

The relevance of the study is determined by the need to identify the context of managerial influence in foreign studies of the communication theory in the late XX – early XXI centuries with the prospect of constructing social processes in modern society. The object is the communication theory as a coherent research area. The subject of the study is to determine the context of managerial influence in the development of the communication theory of the designated period. The purpose of the study was to identify the origins of the interdisciplinary discourse of the communication theory, the theoretical matrix of the formation of its coherent domain, and to determine the context of managerial influence in the construction of the communicative processes of modern society. The methodology was based on an interdisciplinary approach formulated in the works on the communication theory by R. Craig, S. Littlejohn, J. Delia, F. Dance; the language theory of T. Taylor. Conclusions. The context of managerial influence within the coherent field of communication theory seems to be most in demand within the socio-cultural tradition, interpreted as a process of production and reproduction of the social order.