MASS MEDIA AND NEW MEDIA AS A FACTOR OF INFLUENCE ON OVERCOMING THE POVERTY PHENOMENON IN THE RUSSIAN FEDERATION

Relevance. According to the Federal State Statistics Service of the Russian Federation 12,1 % of the population of Russia are below the absolute poverty line (they have an average per capita income below the subsistence minimum used in the country). Utilizing a relative or subjective approach in the assessment of the level of poverty will lead us to even more negative data. The purpose of this study is to define a role and influence of the mass media and new media on the formation of models for getting out of poverty traps of households that have fallen into or are in a situation of poverty. The research methods: the analysis of federal statistics, the results of surveys of the population at the regional level (in the Arkhangelsk region), semantic and content analysis of materials, analysis of synonyms and associations, as well as materials published in the media and new media using the information and analytical system «Medialogia». The findings of this study are that the mass media and new media are undoubtedly important factors of influence on overcoming the poverty phenomenon in the Russian Federation. The results of the study show that in order to provide targeted timely assistance to low-income segments of the population, in parallel with the creation of applied mechanisms of social support and economic development, it is necessary to build effective mass communication channels, the main purpose of which is to help a person who is in a difficult life situation to quickly find a source of the necessary information and use it to change his situation. At the same time, the population informing should be a priority aim. This study gives detailed recommendations to the regional and municipal authorities of the Arkhangelsk region on the quantitative and qualitative adjustment of the information space, which, in our opinion, can be used in other regions of the Russian Federation.