SPECIFICITY OF FORMATION AND TRANSFORMATION OF ASSESSMENT OF PUBLIC WELL-BEING IN THE CONTEXT OF INTERDISCIPLINARY RESEARCH OF COMMUNISM IMAGE

The article analyzes the transformation of the image of a prosperous future from the «Soviet generation» to the «Z» generation. The relevance of the study is caused by the need to understand the specifics of the formation of an assessment of the well-being state and its relationship with the motivation and activity of the modern generation. The purpose of this study is to develop and approbate methodological tools for studying the problem of well-being. Methods. The basic of the research is the methodology of interdisciplinary synthesis. Based on the theories of K. Alderfer and K. Herzberg, the authors interpret the relation between the changes in the basic motivation of society and changes in the basic elements of the image of the future. The description of the «transforming prism» model allows one to determine the causes of contradictions in scientific research when assessing the picture of well-being. The image of communism and its significance in assessing the well-being of people belonging to the «Soviet generation» are investigated on the basis of the historical method. With the help of a sociological survey, the key components of the image of the future of «Z» generation are identified. Comparative analysis allows us to assess the correctness of the application of the «transforming prism» model to understand the reasons for individual elements of the desired model of well-being. Results. The use of the methodology of interdisciplinary synthesis can significantly expand the horizons of scientific knowledge. The application of the «transforming prism» model allows one to draw more accurate and correct conclusions regarding the nature of constant and variable elements in the image of the well-being of the studied generation.