THE WAY THE CONCEPTION OF «VALUE» CHANGES THE PERCEPTION OF MODERN CAPITALISM

Relevance. The 20s of the XXI century are becoming a period of revision by society of many familiar foundations. The crisis caused by the COVID-19 pandemic, as well as the introduction of international sanctions that determined the restructuring of global economic chains, against the background of accumulated environmental and socio-economic problems (inequality, unemployment, unfair working conditions, crisis of trust in institutions) caused the transformation of views on modern capitalism. Russian companies take responsibility for creating social value at the expense of economic benefits. Various institutions and value-oriented practices are being formed and developed, but their widespread use and implementation in management practice is still difficult.
The purpose of the study is to identify and analyze the dominant theories as part of the transforming scientific approaches to the interpretation of modern value-oriented capitalism.
The main method of research is the analysis of Russian and foreign publications and materials, the comparison and critical analysis of scientific theories. The results of the study are a critical analysis of the content of popular theories of modern capitalism: socially responsible sustainable capitalism, stakeholder capitalism, ESG capitalism, value creation capitalism, blockchain economy. The main proposed value-oriented practices and institutions of these theories, ways of creating subjective value for an individual through these institutions and practices are considered, and criticism of the theories is also given.
The conclusions are that modern value-oriented theories cover various aspects of capitalism, but none of them offers a comprehensive solution to global problems through their practices and institutions. Nevertheless, the origin and development of each of the theories contributes to the transformation of capitalism in order to orient economic actors to the processes of value creation.