SUBJECTIVE ASSESSMENTS MODEL OF THE INFLUENCE OF THE TECHNOLOGICAL SPACE ELEMENTS ON THE STANDARD OF LIVING OF THE ELDERLY

Permanent technological renewal in the context of the demographic aging of the population actualizes the need to include new technologies in key areas of life of the elderly. However, their age and mental characteristics, educational and financial opportunities form barriers that reduce the demand for digital technologies by older people, thereby creating challenges to their level and quality of life. The noted conditions made it possible to formulate objective of the study as identifying the relationship between the elements of the technological space and the standard of living of older people.
Research methods: analysis, synthesis, regression analysis. Using the regression method, based on data from a comprehensive observation of the living conditions of the population, an empirical analysis of the influence of the elements of the technological space on the standard of living and economic activity of older people was carried out.
Results. The article confirms the existence of relation between the elements of the technological space and the standard of living, a positive and negative effect is noted in relation to the level of monetary income.
Conclusions. The results obtained in the study demonstrate that the influence of the subjective indicators of the elements of the technological space on the standard of living and economic activity of the elderly has a positive effect, which reflects the importance of introducing technological changes in various spheres of life of the elderly, facilitating many routine operations (purchasing goods via the Internet , payment for utilities) and a negative effect, which indicates the lack of involvement and complexity of the older generation's adaptation to new digital practices and the need to form tools to involve older people in digital practices.