SMART TECHNOLOGIES IN THE CONTEXT OF FORMING NEW SOCIAL PRACTICE

The relevance of the research is caused by the active transformation of various spheres of human life under the influence of modern technologies.
The purpose of the work is to formulate some aspects of the social ideal, in accordance with which it is possible to form a strategy for the development of society and determine the role of social actors in the context of the principle of social responsibility.
Methods: principles of Technology Assessment in the context of understanding the process of creating and integrating new technologies into society, focusing on social problems and ethical values. The author have carried out the analysis of social concepts that form an idea of ​​further trends in the development of society (Industry 4.0, sustainable development, the sharing economy), as well as documents that determine the development strategy of the Russian Federation. The components that need to be filled with content for understanding and emerging social ideal: technological, socio-economic, legislative, ideological components, are formulated. Some means of translating the social ideal were identified. Smart technologies are designated as key conditions for its implementation in everyday practices. Particular attention is paid to the value system, which is both formed and transformed under the influence of smart technologies. As the most striking example of the ongoing transformation of the value system, two concepts are analyzed – a consumer society and a society of reasonable consumption. As a result, it was determined that smart technologies are both a source of new values ​​formation and a means of translating new social practices. Existential and ethical issues that are emerging in the process of creating and integrating smart technologies into the social reality require further reflection.