TECHNOLOGIES OF CONSTRUCTING IMAGES OF THE FUTURE: CULTURAL AND PHILOSOPHICAL ANALYSIS

This article analyzes the problem of construction images of the future at the level of individual and public consciousness. The article substantiates the position that the images of the future depend on many factors immanently present in the socio-cultural reality. They are determined by the collective understanding of the historical past, the type of the prevailing picture of the world (mythological, religious, scientific), affect the prospects for the development of society and the behavior of people in the present. The authors pay attention to the meaning of the modus of the image of the future – positive or negative. A positive image of the future contributes to the progressive upward development of society, a negative image of the future generates pessimism of public consciousness, apocalyptic worldview. The relevance of this study is due to the specifics of the development of modern society. The escalation of changes, the increase in uncertainty and risks of the development of society actualizes the problem of determining the prospects for its development. The image of the future as a holistic view of the possibilities of society in the near and distant future sets researchers the task of studying this image, determining the optimal technologies for its construction that meet the needs of modern society. In accordance with this, the following purpose of the article is stated – to reveal the meaning of the concept «image of the future» in determining the prospects for the development of society and culture, to identify technologies adequate to modern reality for its construction. Research methods: analysis, synthesis and theoretical generalization. The article consistently analyzes scientists' ideas about the content of the concept of «image of the future», discusses the most important technologies for construction the future. The article substantiates the idea that modern prognostic research has made the transition from linear to nonlinear strategies for understanding the future and focuses on technologies for constructing the future, complementary to the nonlinear understanding of the dynamics of modern society and culture. Results. It is proved that modern science moves from the linear-reflective concept of understanding the image of the future to its nonlinear design interpretation. The most important technologies of designing the future are design and planning, emphasizing the role of the subjective factor in the implementation of promising opportunities of the future