Management aspects and assessment of the economic efficiency of digital ecosystem companies

Relevance. Development of digital ecosystems has accelerated significantly over the past three to five years, driven by global economic, social, and technological changes. Digital platforms took the lead in sales and capitalization in areas such as advertising, entertainment, trade, communications, information technology and significantly changed the financial and tourism sectors. However, the scientific literature lacks an economic analysis of the leading digital ecosystems, presenting only a description of their business models, which does not fully allows noting the key peaks of economic activity and compare the level of success. Aim. To review theoretical approaches to the management of digital ecosystems and conduct a comparative analysis of owners of leading digital ecosystems on affordable economic indicators. Methods. Methodological basis of the study is the concept of economic ecosystems and management theory. We use in the article the methods of structural-logical and comparative analysis. We analyze the Fortune 500 and Interbrand databases. Results. We considered scientific publications on the theme of digital ecosystems management with allocation of levels and objects, underling the owner role, and provides analysis of the main economic indicators of the world leading digital ecosystems in b2c and b2b-segments. Our results allowed identifying the leaders on several indicators, including the brand value. The assessment across several parameters identified Apple as a business model demonstrating better results in the digital ecosystem category. With comparable sales, Amazon, Google, Alibaba, and Meta (An organization banned in Russia whose activities are recognized as extremist) products lag in both capitalization and brand value. B2b ecosystems are less profitable than b2c, but tend to grow more steadily. We examined the need for a deeper assessment of each digital ecosystem at the level of its owner, platform, and participants.