Nature of the creative class of a cognitive society: conceptual aspect

The relevance of addressing the problem related to the nature of the creative class is due to the new status of knowledge in the cognitive society. Knowledge, being the dominant resource of society, forms the core vector of social evolution, determines the "axial" (D. Bell) direction of development and radically transforms the social structure. In essence, knowledge acts as a class-forming factor. Aim. To analyze how the new status of knowledge in the conditions of a cognitive society transforms the social structure of society and forms new constructive features of the "elite of the knowledgeable" – the creative class of the new society. Methodology. Comparative, socio-cultural, cultural-historical, complex analysis, as well as the axiological approach. Results. The article shows how the transformation of the socio-cultural structure is carried out and the stratum of the "elite of the knowledgeable" and its dominant block – the creative class – is formed. The author has revealed the constructive features of the creative class, capable of playing a decisive role in the management segment. It is also shown that the formation of the creative class is accompanied by a transformation of the value system: priority positions are now occupied by the values ​​of lifestyle, self-expression, individuality, diversity, and independent thinking.