Interest of Russian women in entrepreneurial activity

Relevance. The development of interest and involvement of women in entrepreneurial activity will ensure gender equality in the labor market, reduce unemployment, improve the standard of living, increase the country gross domestic product and fill the budget through tax deductions. In addition, developing their own business will facilitate personal growth and professional self‐realization of women, reduce social tension in society. Aim. To study the reasons for the interest of Russian women in entrepreneurship. Methods. Systematization and generalization of data, comparative analysis, survey. Results. The paper considers the main regulatory documents governing the development of women's entrepreneurship in Russia. The author has analyzed the data of gender statistics on the number and employment of the population at the beginning of 2020–2024, the number of individual entrepreneurs in the country. The paper introduces the values of the index of female entrepreneurial activity for 2015–2023 and the results of population surveys on the development of female entrepreneurship in Russia, conducted by the analytical center NAFI, the Committee for the Development of Female Entrepreneurship "OPORA RUSSIA", the All‐Russian Center for the Study of Public Opinion. The author stated the reasons for the growth of women's interest in entrepreneurship and proposed a number of measures of state support for women entrepreneurs, as well as identifies the unique features of women that contribute to achieving success in entrepreneurship. The paper demonstrates the set of reasons that hinder the development of female entrepreneurship in Russia. Conclusion. Women are interested in organizing their own business, young women are interested in entrepreneurship, there is favorable environment in the country for the development of female entrepreneurship. The paper introduces the recommendations on measures to stimulate the interest of Russian women in entrepreneurship, the development of measures of state support for women's entrepreneurship.