ATTITUDE TOWARD AGE AS A FACTOR OF SAFE AGEING PROCESS

The relevance of this work is stipulated by the social values divided into the attitude and actions forming in relation to people of the past generation. This becomes more important due to the rapid development of the up-to-date rules and standards with the effect of the time-zone disease, i. e. a coexistence of people living in different tempoworlds. The aim of this work is to determine the changes in the ideas about safe ageing in the modern society. The paper considers how the modern society which implements the key value and the strategy of age – active ageing of all ages, changes the idea about the opportunities in this period of life. It is shown that the attitude to age observed in specific aspects ranging from the social opinion and social stereotypes to policy decision-making tends to dominate the life satisfaction as a whole. This study utilizes the historical and phenomenological approaches to the phenomenon of safe ageing allowing us to detect its relationship with the ideas of the ageing process. Research findings include the analysis of the theoretical constructs of the ideas about age and ageing. It is found that the age character forms an idea in public consciousness about social expectations being more prescriptive in selecting actions by elderly persons.