BIOLOGIZATION OF LIFESTYLE OF THE INHABITANT IN THE IDEOLOGICAL TRADITION OF AMERICAN HORROR FILM

Relevance. Reinterpretation of classical political dominants actualizes the meanings of interaction between the state, society and individual. The rejection of direct physical coercion encourages the search for ideological mechanisms of social control. Hollywood is becoming a media mouthpiece for the biotic transformation of politics, and horror film is becoming the most effective model for visualizing these technologies. The aim. The article analyzes the strategies of biotization of everyday life in the space of modern mass culture through the ideological expansion of American horror films. Research. Domestic and foreign authors state the transformation of classical ideology into latent forms of control at the level of official and everyday practices. Methods. The article uses a complex of comparative, semiotic and psychoanalytic methods analyzing the artistic experience of cinema and its mythology. Results. Hollywood horror films are a proven means of sublimation, deformation and consumer substitution of the mental core of any competing socio-cultural traditions. American visual horror-culture effectively displaces the potential of aggression within the country, turning into a lucrative propaganda technology for formation and promotion of pathomif. It reproduces mainly physiological motives of communication of the individual with the world, promotes the ideological dominant of the biologically strong individual as the foundation of socio-cultural communication of the posthuman type. American horror film nullifies the existential experience of mankind; it is at the forefront of the revision of the traditions of not only European but also world culture. Findings. The Hollywood model of bio-power destroys cultural traditions and historical experience, constructs anthropological and socio-cultural singularity of the human individual, and periodically accumulating «intoxication» with Hollywood horror is compensated by the illusion of American geopolitical hegemony.