REGIONAL CULTURE: SUBJECT-OBJECT INTERACTIONS IN THE FIELD OF MANAGEMENT (ON THE EXAMPLE OF KURSK REGION)

The relevance of the study is determined by the need to develop new models in the sphere of management practices in the field of regional culture, taking into account not only the problem of preserving traditional culture, but also the needs of self-organization of different groups of the population, the formation of their activity and intersubjectivity. The object is regional culture in the context of interaction of heads of cultural and leisure institutions with the population. The subject of the study is the subject-object relations that develop in the field of regional culture management. The aim of the research was to assess the effectiveness of the presented subject-object model of studying regional culture in the field of management, which revealed the mechanisms of typification of cultural experience, the formation of «we-groups» and «common social heritage». Methodology is based on the phenomenological research paradigm, the «Model standard of cultural and leisure institutions», statistical data, unstructured interviews of leaders and authorities of the Kursk region, formation of a detailed view of the daily practices of interaction between leaders and the population in the structure of regional culture. Summary. The subject-object model of studying regional culture allows attributing daily practices of interaction of heads and the population as self-organizing, based on mechanisms of assimilation of traditional culture with intersubjective orientation.

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