TRANSFORMATION OF THE PATTERN OF EMPLOYMENT AND WORKING LIFE IN THE POSTFORDIST ERA

Relevance. The paper examines the transformation of the nature of employment and working life in the framework of the formation of a new technological and resource space in the post-Fordist era. The analysis of changes in the socially significant qualities of mass participants in economic relations (employees and employers, entrepreneurs) is given. New characteristics of the subjects of post-Fordist labor are determined, which other actors must take into account when constructing their expectations and labor interactions, with regard to employees` new social and role specifics.
The aim of the study is to present the evolution of views on the nature of transformation of the character of employment and working life when changing technological paradigms based on the identification of competing theories, taking into account the established new labor practices that are characteristic of modern capitalism.
The main research method is the systematization, analysis and generalization of scientific theories of Russian and foreign authors.
The results of the study are a critical analysis of the individual interpretative abilities of the Fordist worker, which do not yet have a market value, which determine his opportunistic behavior and the growth of production costs. On the contrary, the post-Fordist worker, being involved in the information flow and exchange, has new resource characteristics, reduces his labor activity to a means of self-affirmation, as well as temporary and casual employment, and is ready for change. The conclusions are that the lack of a clear differentiation of the new social role of the post-Fordist worker leads to contradictions in social and labor relations and requires social security. The scientific community needs to make more efforts to study the autopoietic aspects of the quality of working life. In the post-Fordist era, the concepts of «social» and «state» are becoming less and less reliable for ensuring the quality of people’s working life and its population diversity, which puts forward on the current agenda, on the one hand, the entrepreneurialization of everyday, and not just economic life, and, on the other, responsibilization of individuals in the process of complicated and unstable interactions.