Development of human resources in the tourism services industry in the Azov region of the Russian Federation

Relevance. In the scientific field of tourism in Novorossia there is an objective need to study the problems of human resources in the tourism industry of the Azov region of the Russian Federation. The professional
and personnel element of the tourism industry today is one of the strategic vectors of its development in new regions, which indicates the relevance of the research topic. Aim. To assess the personnel situation in the tourism industry of new regions of Russia and state the proposals for improving the professional competencies of the industry labor resources. Methods. Methods of economic theory, marketing research tools and economic and mathematical methods. Results. It was revealed that there is a high level of personnel needs in the tourism infrastructure of Donetsk, Zaporozhye and Kherson regions, especially in engineering and technical workers at enterprises in the hotel and restaurant sector, the entertainment industry, transport infrastructure, sanatorium and medical sphere, as well as in tourism managers of various levels. It is substantiated that the key element of industry management is specialized tourism management. Several mechanisms for advanced training in tourism management were identified. Quality, efficiency, rationality, timeliness, creativity, correctness, professionalism, literacy are the performance indicators highlighted as the results of advanced training for managers at the top, middle and lower levels in the tourism services industry. The paper introduces the list of production-economic, military-political, institutional, moral-psychological, and ideological factors that determine the formation of the personnel potential of the tourist Azov region of Russia. These factors create the conditions for the functioning of
the industry existing labor resources. The author considers some circumstances of the work of tourism personnel that do not allow high labor productivity at tourism industry enterprises. Marketing research shown that there is little interest among tourism business entities in new regions of Russia in upgrading their skills and improving professional competencies because of military-political tensions. Based on the results of the study, the author proposed and justified the creation of a multifunctional information and educational tourism center, which should carry out the designated type of activity for subjects of the tourism industry. The organizational structure of the institute includes such functional units as the information support department, the educational activities department, the marketing and consulting department, the financial, economic and legal departments. Improving the quality of labor and the human resources potential of the tourism industry in new regions of Russia is the most important task in modern conditions and when developing the industry infrastructure. In balancing the situation, a special role is played by the state and the formation of appropriate functional institutions.