The problem of socio-cultural identity in the Internet space on the example of the ideology of cosmopolitanism (in print)

The relevance of the problem of socio-cultural identity in the Internet space is associated with globalization and digitalization, which erase cultural boundaries and promote cultural homogenization. The new forms of social interaction that the Internet opens up force us to reconsider the meaning of such a concept as identity. On the Internet, the shared space is a direct result of synergy and interconnectedness. Communication is and has always been one of the most important factors in the development of collective identity. The interest in this problem is due to the influence of the media space on a person and his socio-cultural identity. The purpose of the article is to analyze the influence of the ideology of cosmopolitanism in the virtual space on the identity and lifestyle of people. Results: it is proved that the Internet erases geographical and cultural boundaries, which leads to the formation of identities that combine elements of different cultures, creating new forms of cultural experience. Conclusions: The difference between real and virtual identity is becoming more noticeable. People can lead completely different lives online and offline, which can create conflicts or, conversely, provide a more complete expression of their identity. The Internet not only provides new opportunities for self-expression and cultural exchange, but also poses new challenges to users in terms of understanding and preserving their identity in an ever-changing digital landscape.