ASSESSMENT OF SOCIAL MEDIA IMPACT ON POLITICAL AND SOCIO-CULTURAL ATTITUDES OF YOUTH IN THE CONDITIONS OF GLOBAL TRANSFORMATION OF SOCIETY (ON THE EXAMPLE OF VIDEOBLOGGING)

The study of social media is one of the most dynamically developing areas of modern sociology. The relevance of the study is caused by transformation of social values, emergence of global political and cultural environment, and significant impact of modern information technologies on the entire socio-cultural system. The aim of the study is to assess the impact of social media on the socio-cultural transformation of society and to analyze the impact of video blogging as a form of social media on young people aged 17 to 30 years. The method. The abstract-logical approach based on the system analysis of existing empirical data and an online-survey was used. The survey was conducted in the social network Vkontakte among students of the Lomonosov Moscow State University and National Research University «Higher School of Economics». The survey had a large number of answers and the possibility for respondents to add their own answers and comments. Results. It was found that the impact of bloggers on the worldview of the younger generation is significant. Half of the respondents aged 17 to 30 are interested in political blogs, which indicates the increasing role of video blogging among young people on the internet. This type of social media becomes battleground for political struggle for influence on the worldview of young people. The majority of respondents pay attention to politicized bloggers, in particular Alexei Navalny. A significant part of respondents also follows popular science blogs, which may indicate a desire to gain new knowledge in a concise and simplified form.