ORGANIZATIONAL CULTURE IN THE CONTEXT OF THE SOCIOLOGICAL APPROACH: NEW ASPECTS OF THE PHENOMENON

The author considers the features of the new sociologic-management approach and justifies that it is integrated, combining system, activity and phenomenological approaches. The possibility of combining three other approaches in one is based on polyparadigmality of sociology. Methods. Fundamental sociological ideas, comparative analysis, interdisciplinary approach are foundation of the research. The results. The sociological and managerial approach is applied to such a phenomenon of social reality as an organizational culture. The sociological and managerial approach focuses on the fact that organizational culture as an objectively-subjective entity is a complex system (a systematic approach), first of all, included in higher-level systems. It has a complex system structure. Secondly, it is a «subject of management» and it characterizes the way the organization works (activity approach). Thirdly, it is a cultural area for construction of social reality (a phenomenological approach). As a complex system, the organization culture has a complex internal structure and is characterized by a number of essential properties. Organizational culture as a «subject of  management» regulates the actions of people, social processes in the organization, gives meaning orientation through ensuring the continuity of social experience, socialization, integration of people into unified sociocultural continuums, the common cultural area, participates in the transformation of human beings. As a result, organizations appear as systems in which collective actions are consciously coordinated. The sociological and managerial approach has been empirically tested in investigation of the organizational culture of small business organizations.