Nature of the “shift” of power and control in a cognitive society: a conceptual aspect

The article reveals the nature of transformation taking place in the cognitive society, starting from the
last third of the XX century. The role of knowledge in transformations of this kind occurring in the spheres of
power and management is substantiated. It is shown that a change in the status role of knowledge, transformed into the dominant resource of a knowledge society, creates the preconditions for the formation of effective innovative strategies of management and power. Relevance. The need to form a theory of the so-called cognitive society, the knowledge society. Today, researchers are studying the structure of its design characteristics. Analysts believe, the change in the status of knowledge: it has been turned into the basic resource of a new society – a society whose theory of evolution has not yet been formed, is dominant in the system of these characteristics. Meanwhile, only by mastering such a theory a knowledge society can be managed effectively. The research task is to show how the transformation of the status of knowledge, which acquires the functions of a resource for the society development, a resource of power and management, is fundamental in understanding the categorical construct “shift of power and management”. Methods. Systemic comprehensive analysis, allowing us to consider the knowledge society as the value of connections and relationships, historical reconstruction, comparative analysis, forecasting. Results. The article examines the nature of the spheres of power and management transformation occurred at the turn of the ХХ–XXI centuries under the effect of the new status of knowledge in the cognitive society. The constructive characteristics of the phenomenon of “shift of power and control” are outlined. It is shown that knowledge demonstrates a new resource status in the system of an innovative society.